Raymond C. Maietta, Ph.D., is president of ResearchTalk Inc., a qualitative research consulting company based in Long Island, New York and Cary, North Carolina. A Ph.D. sociologist from the State University of New York at Stony Brook, with postdoctoral training at Indiana University, Ray’s interests in the art of qualitative research methods motivated him to start ResearchTalk in 1996. ResearchTalk Inc. provides project consultation and co-analysis services on all phases of qualitative analysis to university, government, not-for-profit, and corporate researchers. Ray has co-authored two recent articles with the ResearchTalk consulting team that provide an overview of the Sort and Sift approach: “Sort and Sift, Think and Shift: Let the Data Be Your Guide: An Applied Approach to Working with, Learning from, and Privileging Qualitative Data” – 2021 (https://nsuworks.nova.edu/tqr/vol26/iss6/20/) and “The Sort and Sift, Think and Shift Analysis Method” in Richards, K. A., Hemphill, M. A., & Wright, P. M. (Eds.) (2024) Qualitative research and evaluation in physical education and sport pedagogy, Jones & Bartlett Learning. More than 30 years of consultation with qualitative researchers informs Dr. Maietta’s publications.