A key challenge with qualitative methods is conveying results to quantitative audiences in compelling, rigorous, and impactful ways. Qualitative research is often preconceived by quantitative audiences to be less than rigorous, “too subjective,” and “anecdotal.” The course will equip students with tools and techniques for presenting qualitative results effectively and dynamically.
We will discuss:
Setting the Stage
Balancing Detail and Message
Reinforcing Key Takeaways
Taught by a mixed methods researcher who frequently presents to quantitative audiences, the course will be oriented toward capturing and expressing experience through varying strategies that move beyond a simple binary contrast of “qualitative” and “quantitative.”